Garnier Fructis Ads

Couple of days back I watched a Garnier Fructis Kid TV commercial. It lasted for some 30+ second. As the commercial got over, I realized that there appears to be a common theme in Garnier Fructis commercials be it hair oil, shampoo, hair conditioner, shampoo+oil, etc. So I looked for some more Garnier Fructis commercials on web and here is the observation: Commonly, in Garnier Fructis advertisement (selectively discounting Kid one) shows

1. A lead character is a female, surrounded by her group of friends/boyfriends.
2. A male character slithering his palm over long hairs of the lead female; (in one commercial, other females were also seen playing gently with lead female's hairs)
3. As the commercial is about to conclude, the lead(er) female walks confidently towards the camera with a lulu attitude, leaving behind her group of friends (seen in background)
4. Even in commercials aired in India are seen with one or more non-Indian chaps (white guys: just to make a guess- may be US, EU fellows)
   

Looks like, Garnier Frcutis commercials revolves around the fantasy a young girl would have that she is being admired in her group of friends and carries herself confidently with them. And it is attributed to her beautiful/long/shiny/etc hairs.

By the way, the theme what Garnier Fructis is using definitely different than what Pantene (P&G), Head&Shoulder (P&G), Clinic All Clear (HUL), etc are using. I am not sure the Clinic All Clear commercials with Shahid kapoor & Asin T are going in which direction (they tend to portray that having dandruff is a shame when you are considering yourself as representative of mod-young generation or something like that)

Of course Dove (HUL), Olay (P&G) the premium hair care products are positioned as above the class products and are having different theme in positioning their products.














(Video Source: Youtube)