Maruti Suzuki- Kizashi: Attempt to recover cost?

Suzuki Kizashi has been launched in developed world somewhere in July 2010. It did not receive good response as yet. Now the news are to be believed, Kizashi is scheduled to be launched in India this year.



Loaded with good number of accessories and plush interiors; the Kizashi is slated to be priced anywhere between Rs. 18-20 Lacs INR.

I am wondering about the decision to launch Suzuki's Kizashi in India is

• Maruti Suzuki's 'own' strategic move to peek/entry into the premium sedan segment like Honda (Civic) , Toyota (Corolla), etc rather than just being a manufacturer of small cars.

or

• Suzuki's decision to recover the cost of the amount of money it would have spent on R&D, designing this particular vehicle; which it has failed to recover from developed market?

Questions are still in my mind, we will get answers as we will see the after-market response to Kizashi.

Btw, how has been Mahindra Thar doing?

-:Dhan