Zandu Baam hui, Darling tere liye

These days it's common to see as 'something' gets popularity, it is dragged into some or other controversy. It's not so difficult to guess what I want to say. The producer of this year's so called biggest block buster movie of Bollywood - Dabangg received a legal notice from Emami Ltd.


Zandu Balm now owned by Emami is a /has been a flagship product for Emami. As Emami claimed, the producer of this movie has used their brand name in an Item Song without company's consent. It's true that it takes years for a company to build a brand which has high 'brand recognition & Brand Recollect' values. Zandu Balm definitely has such higher brand recollect characteristic. Moreover Zandu Balm & Tiger Balm enjoyed the position of brand synonymous to Balm category. (Apart from Vicks Vaporub - which was considered as a part of subcategory) .

Cutting the whole story short, Emami claimed that the brand equity for Zandu Balm has been devastated(?)/ impacted because of the way Zendu Baam word has been used in the Item Song starring Malaika Aurora. Arbaaz Khan - the producer of the movie was in fix because of the issue.

Mr. Pralhad Kakkad, a well known media personality; brilliantly mediated between Arbaaz Khan & the company by suggesting that Malaika Aurora to promote Zandu Balm product for the company and company will take back the legal proceedings against the movie producer.

Now I am wondering how the advt. would look like, Malaika Aurora Khan wearing a typical saari costume (a simple dimple, gharwali style) and coming out of kitchen in-all-tired-mood and complaining Arbaaz khan about the Peeth-Kamar Dard (Back pain) :p Then Arbaaz Khan jumps off the sofa (keeping his cap intact, which he has used in the Videocon DTH Advt) and grab the bottle of Zandu Balm (as quickly as he has been delivering stuffs each time Abhishek orders for) and starts applying balm (only a portion of back is seen) and immediately after this shot, Malaika jumps off the bed & start dancing to the tune of 'Munni Badnaam Hui,.... ,... Zendu Baam Hui, Darling tere liye".

But what will happen to Bipasha Basu who has been signed up by Emami to endorse its products. (Zandu Baam hui, Darling tere liye - Part 2 ??)

-Dhan